{"id":8258,"date":"2022-06-17T15:51:42","date_gmt":"2022-06-17T07:51:42","guid":{"rendered":"https:\/\/deeptranslate.hk\/?p=8258"},"modified":"2022-06-17T16:00:54","modified_gmt":"2022-06-17T08:00:54","slug":"hidden-pitfall-setting-customer-expectations","status":"publish","type":"post","link":"https:\/\/deeptranslate.hk\/en\/hidden-pitfall-setting-customer-expectations\/","title":{"rendered":"Hidden Pitfall: Setting Customer Expectations"},"content":{"rendered":"\t\t
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Published on 17 June 2022 by Jeffrey Wan<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Can you name some of the challenges faced by AI start-ups? Sourcing capital and funding, identifying niche markets, positioning against traditional industry leaders or business models… Indeed, the above (among over thousands of other obstacles you may think of) are rather common for start-ups, yet when it comes to start-ups that build AI, there is one thing that particularly applies, matters a lot, and is often overlooked\u2014setting customer expectations.\u00a0<\/p>

AI start-ups are like many other tech start-ups, but still different. What\u2019s unique about AI building is the highly experiment-driven nature of machine learning. While the tradition software development process is established based on a prescribed specification and deliver an end-product according to the outline, machine learning relies heavily on the data size and as a result outcome can hardly be accurately predicted beforehand. Even if it\u2019s perfect at initial deployment, its performance may go downhill over time due to reasons that are unexpected and hard to identify, because it\u2019s the machine that learns the habits and makes the mistakes, which is absolutely out of human\u2019s plan!\u00a0<\/p>

The most prominent example of setting wrong expectations would be the timeline for launching auto-pilot driving technology, which many people expected to be ready really quickly and that everyone can soon sleep-drive without any steering wheel or dashboard. Development does take time. Where the industry has put a foot wrong is that the hype and presentation led to awfully wrong expectation. The public was simply over-expecting.<\/p>

In DeepTranslate, there is one thing you can expect\u2014we only promise what we can deliver. We once had a potential customer saying that our machine translation isn\u2019t perfect, which we know it isn\u2019t perfect\u2014as our AI isn\u2019t designed to completely replace human translators, but instead aim at streamlining the workflow to help businesses reduce costs and time. Fortunately, our AI developers and translation team work together to screen data of good quality and train our AI and review results from time to time, which together with feedback and additional data from clients, a greater database can usually improve training results.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Published on 17 June 2022 by Jeffrey Wan<\/p>\n

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\nWhen it comes to start-ups that build AI, there is a challenge that particularly applies, matters a lot, and is often overlooked\u2026<\/p>\n","protected":false},"author":7,"featured_media":8259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nHidden Pitfall: Setting Customer Expectations - deeptranslate.hk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/deeptranslate.hk\/en\/hidden-pitfall-setting-customer-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hidden Pitfall: Setting Customer Expectations - deeptranslate.hk\" \/>\n<meta property=\"og:description\" content=\"Published on 17 June 2022 by Jeffrey Wan When it comes to start-ups that build AI, there is a challenge that particularly applies, matters a lot, and is often overlooked\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/deeptranslate.hk\/en\/hidden-pitfall-setting-customer-expectations\/\" \/>\n<meta property=\"og:site_name\" content=\"deeptranslate.hk\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T07:51:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-17T08:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/deeptranslate.hk\/wp-content\/uploads\/markus-winkler-tGBXiHcPKrM-unsplash-675x515-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"675\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"system@deeptranslate.hk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/deeptranslate.hk\/en\/#website\",\"url\":\"https:\/\/deeptranslate.hk\/en\/\",\"name\":\"deeptranslate.hk\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/deeptranslate.hk\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/deeptranslate.hk\/en\/hidden-pitfall-setting-customer-expectations\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/deeptranslate.hk\/wp-content\/uploads\/markus-winkler-tGBXiHcPKrM-unsplash-675x515-1.jpg\",\"contentUrl\":\"https:\/\/deeptranslate.hk\/wp-content\/uploads\/markus-winkler-tGBXiHcPKrM-unsplash-675x515-1.jpg\",\"width\":675,\"height\":515},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/deeptranslate.hk\/en\/hidden-pitfall-setting-customer-expectations\/#webpage\",\"url\":\"https:\/\/deeptranslate.hk\/en\/hidden-pitfall-setting-customer-expectations\/\",\"name\":\"Hidden Pitfall: Setting Customer Expectations - 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